In a groundbreaking move that promises to ignite the flames of creativity and propel Jammu and Kashmir into the cinematic spotlight, the Administrative Council (AC) has approved the Jammu and Kashmir Film Policy-2024. This visionary policy marks a significant departure from the past, aiming to position the region as a beacon of cinematic innovation and productivity on the national stage. The Jammu and Kashmir Film Policy-2024 stands poised to supersede its predecessor, the J&K Film Policy-2021, with a comprehensive framework designed to catalyze the growth of the local film industry. At its core, the policy recognizes the immense potential of the region’s picturesque landscapes, rich cultural heritage, and diverse talent pool, seeking to harness these assets to foster a thriving ecosystem for filmmaking. Central to the policy’s objectives is the establishment of streamlined administrative processes and support mechanisms to facilitate the smooth execution of film projects. The introduction of a dedicated Single Window Cell underscores the government’s commitment to providing time-bound assistance and expediting the process of obtaining permissions for shooting films, thereby reducing bureaucratic hurdles and promoting ease of doing business in the sector. Moreover, the policy unveils a comprehensive package of financial assistance aimed at incentivizing filmmakers to choose Jammu and Kashmir as their preferred shooting destination. By offering subsidies and grants, the government aims to not only attract major productions but also support local filmmakers in realizing their creative visions, thereby stimulating economic growth and employment opportunities in the region. In addition to financial incentives, the policy places a strong emphasis on promoting collaboration between government and non-government organizations involved in the publicity and promotion of cinema. By leveraging partnerships and strategic alliances, the aim is to amplify the reach and impact of Jammu and Kashmir’s cinematic offerings, both nationally and internationally. Crucially, the policy lays the groundwork for the establishment of key institutional bodies such as the Film Development Council, J&K Film Division, and Script Screening Committee, tasked with overseeing the development and promotion of the local film industry. Furthermore, the creation of a Divisional Location Permission Committee and Film Development Fund underscores the government’s commitment to providing logistical support and financial resources to filmmakers across the region. An innovative feature of the policy is the introduction of criteria for claiming subsidies, ensuring that productions seeking financial assistance from the UT Government are required to meet certain benchmarks, including a minimum number of days of shooting in the region. This not only encourages sustained engagement with local landscapes and communities but also ensures accountability and transparency in the allocation of public funds. Looking ahead, the Jammu and Kashmir Film Policy-2024 holds immense promise for the region’s cinematic renaissance. By fostering an environment conducive to creativity, innovation, and collaboration, the policy paves the way for Jammu and Kashmir to emerge as a dynamic hub of cinematic excellence, where storytellers from diverse backgrounds converge to share their narratives with the world. As we embark on this transformative journey, let us seize this historic opportunity to celebrate the magic of cinema and unlock the full potential of Jammu and Kashmir’s cultural heritage.
