DH NEWS SERVICE
jammu, may 20
The Institution Innovation Cell (IIC) of Dogra Degree College successfully organized an insightful session on the Business Model Canvas today in the Multipurpose Hall. Aiming at empowering students, faculty, and budding entrepreneurs, the session offered a comprehensive understanding of strategic business modelling.
The session commenced with a welcome address by Ms. Amarpreet Kaur, who emphasized the importance of innovative thinking and structured planning in today’s dynamic entrepreneurial landscape. A key highlight was the screening of a documentary that effectively showcased real-world applications of the Business Model Canvas, demonstrating how this strategic tool aids in visualizing, designing, and reinventing business models. Participants were guided through the nine essential components of the canvas—key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structures, and revenue streams—equipping them with the tools to transform creative ideas into viable business ventures.
The IIC cell, under the visionary guidance of Dr. Bela Thakur Principal, Dogra Degree College reaffirms its commitment to cultivating a culture of innovation and entrepreneurship, aligned with national initiatives to promote startup development and economic progress.
