NEW DELHI, June 10
Havells India Ltd on Monday announced its entry into the kitchen appliances market through a strategic partnership with Jumbo Group, a distributor of consumer electronics and technology products in the UAE. This alliance, the company said, is set to bolster Havells product portfolio and market reach while enabling Jumbo Group to establish a significant presence in the Middle East. The partnership will see the launch of Havells India’s premier kitchen appliances, including advanced mixer grinders starting with online availability on Jumbo’s e-commerce website jumbo.ae followed by retail store distribution.
At a later stage, the Havells product line-up will be extended to include premium juicers and state-of-the-art air fryers, which will also be available in-store at Jumbo Electronics outlets and online.
As part of the tie-up, Jumbo will also undertake distribution to retailers in UAE to develop brand presence in MEA (Middle East & Africa).
Rahul Murgai, Senior Vice President, Havells India, said, “At Havells, our dedication to growing globally remains steadfast, embodying our ‘Make in India’ ethos for a worldwide audience. We are excited to announce our partnership with Jumbo as the distributor of Havells’ Kitchen Appliances in the Middle East. This collaboration not only marks a significant step in strengthening Havells’ brand presence but also in expanding our channel reach to significantly enhance customer access to our innovative products.”
Vikas Chadha, CEO of Jumbo Group, said, “We are thrilled to enter the kitchen appliances market through our partnership with Havells India Ltd, a company that aligns with our vision of quality and innovation. With the growing demand for kitchen appliances, this partnership will allow us to provide our customers with the best products available, enhancing their lifestyle and convenience. Looking at the growing tech savvy customer base we start availability with e-commerce and then expand to retail stores ensuring that we provide maximum accessibility and convenience to our customers.” The Havells line-up offered by Jumbo Group will be backed up by Jumbo Serve, the UAE’s ISO 9001 certified after-sales service provider, that will manage the warranty and contract service of the full suite of Havells products sold in the UAE.
