DOGRA HERALD BUREAU
JAMMU, Dec 29
Pooja Dhayal, Research Scholar, School of Business, Central University of Jammu, has recently been honored with the best paper award at an international conference on “Digital Organizations,” hosted by the Centre for Digital Transformation at IIM Ahmedabad. Her acclaimed paper, titled ‘Influence of Experiential and Material Product Framing on Consumers’ Information Sharing Behavior,’ delves into the intricate aspects of product display, branding, and information dissemination on e-commerce platforms. The paper is grounded in experimental studies and is a part of Ms. Dhayal’s ongoing Ph.D. research, which she is conducting under the mentorship of Dr. Gowhar Rasool. Prof. Sanjeev Jain, Vice Chancellor Central university of jammu and Prof. Jaya Bhasin, Dean School of Business Studies extended their wishes to the scholar for her achievement.
