DOGRA HERALD BUREAU
RAJOURI, Dec 11
In a significant step towards bolstering local entrepreneurship and fostering economic growth, the One District One Product (ODOP) Help Desk has been set up at the District Commissioner’s office in Rajouri.
The ODOP initiative aligns with the Prime Minister’s Formalization of Micro Food Enterprises (PMFME) Scheme, adopting a “One District One Product” approach to amplify the advantages of scale in terms of input procurement, shared services, and product marketing.
The vision of this initiative is to give a fillip to the Export volume and to boost the local Economy, particularly focusing on promoting specific products or industries within the District that have good export potential, thereby likely to enhance production, improve quality, and facilitate marketing and export of these products. The (ODOP – DEH) is not a scheme but rather an initiative aimed at fostering balanced development in the District.
The idea is also to enable holistic socioeconomic growth of the local Artisans and Exporters of the District. The Initiative’ is being run by the Department of Commerce (DoC) with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.
The ODOP Help Desk serves as a dedicated resource center, facilitating seamless coordination between local producers, stakeholders, and government agencies.
This strategic move aims to streamline the implementation of the PMFME Scheme by promoting specialization, enhancing product quality, and ensuring effective marketing strategies for each distinct product within the district.
Under the ODOP framework, specific products that define the unique identity and economic potential of Rajouri district will receive targeted support. This includes assistance in procuring quality inputs, accessing common services, and developing robust marketing channels. The establishment of the ODOP Help Desk is a testament to the commitment of the district administration towards empowering local businesses and contributing to the larger vision of Aatmanirbhar Bharat.
The ODOP Help Desk is a pivotal step towards realizing the economic potential of our district. By focusing on one key product per district, we aim to create a sustainable model that not only boosts local businesses but also contributes to the national goal of self-reliance.”
Local entrepreneurs and producers are encouraged to leverage the resources offered by the ODOP Help Desk to enhance the quality of their products, explore new markets, and ultimately contribute to the economic prosperity of Rajouri.
