Apart from films, shootings of almost 15 to 20 music videos have been done in Kashmir during the last year. The tour operator said shootings of 8 to 10 mainstream movies is lined up to take place in Kashmir this year.
“The COVID has played a bit of spoilsport but we are hopeful that the shootings will resume in Kashmir as soon situation owing to the pandemic is in control,” he said. “The fact that many international tourist destinations are closed gives Kashmir a major advantage to attract big production houses for shooting films and music videos in the Valley” he added.
Many film projects that are joint collaborations of various big banners are lined up for shooting in Kashmir, he said.
“For mega projects, we have multiple banners that get together to put out a project. It is a good thing that such big players of production are foraying into Kashmir,” he added.
The tour operator said there are many other regional production units such as those from the Marathi cinema, who are keen on exploring Kashmir as a shooting destination.
He said performers such as Himesh Reshammiya, Shaan, Aditya Narayan and Neha Kakkar are scheduled to visit Kashmir in connection with shootings of music videos after March this year.