It is raining surprises in Jammu this July. After a long period of gloominess amid COVID, the way to Happiness is here with what came as welcoming surprises for everyone. Celebrations were in full fervour on the 20th of July at the venue of Wheelocity Škoda, NH1A, Channi Himmat where Wheelocity Motors Private Limited, authorised dealership for Škoda India in J&K, unveiled their new SUV, the ‘king’ Škoda Kushaq and 98.3 Mirchi Jammu launched their newest and Jammu’s youngest RJ, Mirchi Simran.
The occasion was graced by Advocate Purnima Sharma, Deputy Mayor JMC Jammu, the Chief Guest, SSP Chandan Kohli (IPS), SP South Deepak Dhingra (JKPS), Mr Sohail Kazmi, prominent Senior journalist, the Guest Of Honour, ‘Jammu Di Kuddi’ Mirchi Shwetima, Programming Head Mirchi, Mr Sumit Kakkar, Cluster Head Mirchi, esteemed bankers, Škoda Users, Media fraternity, staff members along with Mr Atul Abrol, Mr Gurminder Singh, Mr Mudser Nabi Sheikh, Mr Munish Khajuria of Wheelocity Motors Pvt Ltd, Mirchi RJ Nishant and the team of 98.3 Mirchi Jammu.
98.3 Mirchi Jammu had this unique on-air campaign planned in the month of July for the launch which had piqued listener’s curiosity in the past weeks. Giving listeners a sneak peak of what was in store in the days to follow, teasers were played on air which aimed to brace up the listeners for a surprise and their Journey to Fun and Happiness.
The new Škoda Kushaq is now available at jammu at a staring price of Rs. 10.49 lakhs. The new ŠKODA KUSHAQ’s specifications include powerful and efficient 1.0 / 1.5 TSI engines, ŠKODA crystalline LED with daytime running lights, piano black luxe interiors, ventilated leather front seats, six airbags, simply clever features such as the 25.4 cm infotainment system with ŠKODA app store wireless apple car play, android Auto, electric Sunroof and much more. An embodiment of striking design aesthetics, complete with a front grille and an impressive front bumper. Škoda Kushaq boasts of heightened performance that ignites the buyer’s curiosity for power.
The final year B.Voc Student of Central university of Jammu, the super bubbly RJ ‘Mirchi Simran’ is a writer, dancer, singer and music enthusiast. With her new show ‘Happy afternoons with Jammu ki dhadkan – Mirchi Simran’, Mirchi Simran aims to unwind the Jammuites and make their afternoons merrier featuring contests, Bollywood and college gossips, Simran ka mad update, fun games, fun facts, confessions along with a host of interactive and engaging activities. Talking about her new show and association with Mirchi, the 21 years old RJ Simran Singh said “I am really exhilarated and happy to have the opportunity to work with Mirchi. I love interacting with new people and I am excited and impatiently looking forward to engaging with the audience. I will try to keep the city’s spirits high with happy vibes on my afternoon show. A few of my family and friends are still in shock looking at me , making my way to my dreams and the Stardom.”
Mr Atul Abrol speaking on the occasion said “We will be equally committed and focused towards customer centricity and value luxury in product offerings with dedicated approach in customer delight as per the standards of brand Škoda for core customer service care with setting up of high-level benchmarks”
Mr. Sumit Kakkar, Station director, 98.3 Mirchi’s Jammu Station also extended thanks to everyone present for welcoming Mirchi Simran and embrace Škoda’s new SUV with so much love and making the event a grand success. He also talked about how the Team Mirchi always plan to give the people of Jammu city, experiences to remember and making sure that everyone in the city has something exciting to look up to. Keeping the listener’s continued interest in the brand, the show aims to stay true to its brand philosophy ‘Har entertainment mein Mirchi hai’ by keeping them always entertained.
The Chief Guest Adv Purnima Sharma congratulated everyone present and extended her hopefulness towards Youth who have all the zeal and dedication to make up their own paths and break the traditional work culture rules. SSP Chandan Kohli ji gave the message of being Passionate and Staying away from Drugs. Mirchi Shwetima, Programming Head, 98.3 Mirchi Jammu, interacting with the media fraternity assured Jammu that Mirchi shall forever keep its Promise to keep the City Khush and creating a support community to help the artists and talent of Jammu grow and make Jammu Proud wherever they Go and also supporting the market/ business houses and entrepreneurs of jammu to Rise back after the COVID hit hard times.
