Public Sector Banks (PSBs) Thursday kickstarted nationwide ‘Customer Outreach Initiative’ as per directives of the Government, at State Bank of India, Administrative Office Jammu. All the major banks were present in the outreach programme with their stalls. The motive of this outreach initiative is to bring festive cheer to customers. The event was inaugurated by Binod Kumar Mishra (General Manager, SBI Chandigarh) along with Ajitav Parashar (Deputy General Manager SBI, Jammu), Janak Raj Angural, Chairman J&K Grameen Bank and S K Rana, Deputy General Manager PNB, by lighting the ceremonial lamp.The visitors were apprised of different products by the different Public/Private Banks/NBFC which includes Home loans, Auto loans, Agriculture loans, MSME loans, Education loans and Personal loans. The customers were also informed about the benefits of the digital banking such as Mobile Banking, Internet Banking, Mobile wallets, YONO by SBI. Customers were made cautious of not to share any information to hoax calls or fraudsters and safety tips on online banking was provided by the bank officials to the customers. The customers were also informed how to download and use BHIM app and other banking apps along with various others schemes of the banks. Today, on the first day of the Customer Outreach programmes, all the banks issued on the spot sanction letters related to different type of loans to the eligible borrowers, The programme gave all the banks an opportunity to market their products to the masses and the customers also got an opportunity to compare and avail the services of the different banks under one roof. All banks are available with their stall for two days from October 3 to 4. However, State Bank of India (SBI) is continuing its Loan sanctions in festive mode throughout Navrata upto October 8. SBI being the convener of this Customer Outreach Initiative in Jammu has also provided free Health check up facility for two days to all the visitors of the programme.