Kashmir faces a significant public health challenge with the alarming rise in smoking violations. This year has seen an unprecedented increase in incidents, marked by the issuance of over 3,000 challans and the collection of substantial fines. This surge, representing a six-fold increase from previous years, highlights a critical issue that demands immediate attention. In 2020-21, there were 271 violations, followed by a steady increase over the years. Notably, the number of individuals counselled and sensitized has also risen significantly, from 4,231 in 2020-21 to 17,457 in 2023-24. This escalation in violations and awareness efforts reflects a deep-rooted challenge in the region’s battle against tobacco consumption. Dr. Mir Mushtaq, the Nodal Officer of the National Tobacco Control Programme (NTCP) for Kashmir, underscores the persistent efforts in launching anti-tobacco drives across the districts. The objective, as he rightly points out, is not just about penalizing the offenders but more about curbing the prevalence of smoking, which is a considerable economic and health burden. The health hazards of tobacco are well-documented. Tobacco consumption is a leading cause of various cancers, cardiac diseases, and other health complications. Despite these known dangers, the prevalence of tobacco use in the region is alarmingly high, with districts like Kupwara and Shopian reporting over 50% usage. The government’s response, including the ban on the sale of loose tobacco products and declaring educational and tourist areas as tobacco-free zones, is a step in the right direction. However, the battle against tobacco is not just a regulatory issue but a societal one. Tobacco-related deaths are a global concern, with millions succumbing to its effects annually. In India alone, the number exceeds one million. Kashmir is not immune to this epidemic, with a rising trend in lung cancer cases, particularly among males. The correlation between smoking duration, cigarette consumption, and cancer risk is evident. While quitting smoking reduces this risk, the need for early intervention is crucial. As we reflect on these statistics, it’s clear that tackling the tobacco menace requires a multifaceted approach. It’s not just about imposing fines or counseling; it’s about changing societal attitudes towards smoking. Public cooperation, along with the coordination of all departments, is essential. Educational campaigns, stronger enforcement of existing laws, and community support systems are vital components of this fight.