COVID times have truly taught us the value of relationships and while we are on our journey to adapt the New Normal., LG Electronics in collaboration with 98.3 Radio Mirchi hosted the “Mirchi vala Valentine” event in Jammu at Ansal grace apartments, Sainik colony, elevating the spirit of love this Valentine’s week.
During this period, LG also introduced its latest brand store; Arora Super Market in the region followed by a live product demonstration for LG’s vast array of products such as OLED TV, Tonefree earbuds, Front Load Washing Machine, Dishwasher and Microwave Oven for consumers which would help add comfort in the lives of their loved ones.. The event was led by Mirchi RJ Nikki, welcoming the residents and families of Ansal grace with applauses and letting people in on what 98.3 Mirchi had in store for them.
Residents and families actively took part in the event which included multiple rounds of dumb charades and a lot of fun family games and couple games. Adding even more amusement to the evening, the host also engaged the folks in some fun filled conversations with her famous character ‘Desi Alexa’, a Robo that speaks in DOGRI which made everyone laugh like crazy and especially kids loved watch her perform and even gave her situations to React spontaneous on. Further, activities like On the Spot Singing, Dancing and Stand Up Comedy by the residents of the society ensured that everyone was in full spirits and also enjoyed interacting with each other and meeting new people around. During this period, LG also offered special valentine’s discounts for buyers. Additionally, different gifts and vouchers were distributed to people who participated in the event activities by Arora Super Market Bari Brahmana. Along with various gifts and vouchers that Mirchi had in its kitty, the public enjoyed all the fun and frolic that the event tagged along.
Commenting on the occasion, Mr. Surjit Manhas -Branch Head, Jammu, LG Electronics India, said, “LG Electronics is one of the most loved & trusted brands by millions. As a consumer-centric brand, we are committed to the well-being of our consumers. In these unprecedented times, people need to remember to cherish the little things in life. Our collaboration with 98.3 Radio Mirchi is our effort to remind everyone that it is the little things in life that matter the most, and we hope that we were successful in our endeavor to bring happiness & joy into the lives of our consumers. During this event, consumers were also able to experience LG products through a live demonstration. We are confident with this engagement that we have expanded our LG family of customers.”
Mirchi vala valentine, the collaboration between LG Electronics India and 98.3 Radio Mirchi was yet another attempt of spreading love among the citizens of Jammu. Especially when our lives are just getting back to normal, we need all the love we can get. 98.3 Mirchi plans to do the same again and help people of the city to cherish the beautiful small moments in life. Mirchi always stands by the tagline which is “Ab Har entertainment mei Mirchi hai” and will always work in entertaining their listeners.
