DOGRA HERALD BUREAU
JAMMU, Nov 29
LEAD (LJK Economic Growth and Development Dialogue) is organising Mahotsav 2023 – Jammu Kashmir & Ladakh on 9th & 10th of December 2023 at Gulshan Ground, Police Line Jammu. This two-day extravaganza aims to showcase rich diversity of Swadeshi products, foster the spirit of entrepreneurship and celebrate the rich culture & heritage of Jammu Kashmir & Ladakh.
The event will feature a diverse range of stalls exhibiting local products, cuisines, handicrafts, startup ventures, cultural exhibitions and also highlighting new tourist destinations.The Mahotsav will have more than 100 stalls showcasing indigenous products and services with anticipated footfall of thousands of people. Events are schedule caters to people of all age groups, with captivating events tailored for students, children, college students, young entrepreneurs, women, sportsperson and army veterans. This grand event, with its vibrant stalls, cultural performances, and a rich display of traditions, promises to be a spectacle that the community will cherish and remember.
Embracing the theme of Swadeshi, Swawlambhan & Sanskrit, Mahotsav 2023 stands as a vibrant testament to celebrating local excellence and preserving cultural heritage. This extraordinary event serves as a pivotal platform, endorsing and empowering local businesses in alignment with the ideologies of Vocal for Local and Make in India. Simultaneously, the Mahotsav endeavors to foster ‘Swawlambhan,’ reflecting its alignment with Startup India, nurturing entrepreneurship, and instilling a sense of self-reliance within the youth and the broader community. More than a celebration, Mahotsav 2023 becomes a cultural mosaic, creating a profound sense of unity and pride among the people of Ladakh, Jammu & Kashmir, as they collectively cherish their remarkable culture and heritage LEAD has decided to organize the ‘Mahotsav 2023’ and make the event their annual feature with a vision to create a platform to unlock the immense potential of local offerings, encourage the spirit of entrepreneurship and foster a profound sense of unity and pride among people of Jammu, Kashmir & Ladakh. LEAD is a platform, first of its kind, a Citizens initiative of like-minded individuals & professionals working towards sustainable development of the Union Territories of Ladakh, Jammu & Kashmir. This event is a testament of LEAD’s commitment to promote economic growth and sustainable development in the region.
In a dialogue organized at the Press Club, Jammu, Director LEAD Sunil Shah, Board members of LEAD – Rajesh Gupta, Sanjeev Sharma and Vikram Gujral were present at the Press Conference.
