Paytm alleged that it was “arm-twisted” by the search engine major to comply with what it called “biased Play Store policies that are meant to artificially create Google’s market dominance”.
In a bid to support Indian app developers after its own app was removed by Google from its Play Store recently, leading digital payments platform Paytm on Monday launched an Android Mini App Store to support local developers take their innovative products to the masses. Paytm said it will provide listing and distribution of these mini-apps within its app without any charges. For payments, developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users.
More than 300 app-based service providers such as Decathlon, Ola, Park+, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker have already joined the programme. “Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn’t require any separate download and enables them to use their preferred payment option,” said Vijay Shekhar Sharma, Founder and CEO, Paytm.
