In a one of its kind collection drive, Reliance Foundation announced on Friday that through its Recycle4Life campaign, volunteers have collected over 78 tons of waste plastic bottles for recycling. This record-setting collection drive was made possible by mobilizing over 3 lakh employees, their family members and partners of RIL and its allied businesses like Jio and Reliance Retail across their several locations in India. The company wide campaign – Recycle4Life was rolled out in October where employees were encouraged to collect waste plastic bottles from their surroundings and bring them to their offices for recycling. RIL and allied businesses across India participated in the drive spreading the message of recycling for a cleaner and greener Earth. Nita M Ambani, Founder and Chairperson, Reliance Foundation said: “At Reliance Foundation, we believe that caring for our environment is of utmost importance. Building on Reliance Foundation’s ongoing efforts to promote, practice, and spread the message of Swachhata Hi Seva, we have launched the Recycle4Life campaign to raise awareness about the importance of recycling. We are committed to creating a better, brighter, cleaner and greener world for our future generations.” Reliance Foundation regularly supports clean-up activities in the local community. Over the last year, Reliance Industries’ employees have been participating in the cleanliness drive of the Mithi River and the Versova beach in Mumbai. Commemorating the 150th birth anniversary of Mahatma Gandhi, Jio teams from across the country came together to do a major cleanliness drive in over 800 railway stations. Doctors and nurses from the Reliance Foundation Hospital have been doing cleanliness activities and community awareness activities in their local neighborhood. Engaging with the rural community, Reliance Foundation has also been supporting cleaning and recycling activities across several villages in different part of India. The waste plastic bottles that have been collected as a part of Recycle4Life campaign will be recycled through eco-friendly manufacturing processes into value added fibres at one of the RIL’s recycling units.
